Advertisings Fifteen Basic Appeals Essay Example | Topics and Well Written Essays - 1000 words

Advertisings Fifteen Basic Appeals - Essay Example Like most Advertisements aiming to persuade us into buying a certain product or service the advertisement employs a degree of persuasion to the tune of tapping into our emotional financial and sub-rational (Fowles) perspectives and subconsciousness. The aim of any advertisement then in Fowles observation is to permeate the inner layer of the subconsciousness to play with our securities and insecurities. Now coming to this advertisement under analysis it is as mentioned before about a financial services company, from the renowned Toyota Group. The Advertisement claims to be able to help college students in particular with funds and finances to be able to afford a car during their rocky college years when they have no stable source of income. The question here that springs to the mind can be very colloquially put as â€Å"So what’s the catch?†.The catch is what lies in the small print at the bottom of the page which will be discussed later. The first thing of utmost importance here is whether Fowles's psychological analysis that advertisers will try to sell anything to us in a box by packing it to get around the need for rational thinking and critical reflection. The advertisement is all set in white with what seems to be a college freshman displaying all signs of frustration due to some unknown matter in the first instance. Curiosity demands that the reason for this frustration should be traced. The problem here is that in the first instance the Advertisement seems to remind us of old Advertisements for Intel computers or maybe some software. Then it states â€Å"sociology term paper due at 9 am† and then it states that the computer of what is the screaming college freshman has crashed somewhere 45 minutes before the date of submission. At this point the consumer is confused.

Mona Lisa and The Vitruvius man Essay Example | Topics and Well Written Essays - 250 words

Mona Lisa and The Vitruvius man - Essay Example It is evidently clear from the discussion that Mona Lisa falls under half-length painting since a standard man can stretch his or her hands without reaching the portrait borders. The portrait is one of its kinds as it has good spacing between the main image and its borders. The painting or portrait has the image of a woman dubbed Mona Lisa sitting on a chair with her left hand carefully placed on the same chair. The portrait has a landscape effect from the wall behind the chair. Mona Lisa is an original piece due to its size, the shadow and landscape effects. The application of different tones of colors on various components of the painting makes it pleasant to study and analyze. Dark colors on the edges create the effect of continuity and all these make the portrait one of its kind. The Vitruvius Man is a painting of a naked man with the legs as well as arms stretching beyond a circle which happens to be inscribed in a circle. The painter is believed to be communicating some basic f acts of the relationship between nature and creation. Mona Lisa has more than one basis point of interest as the viewer's eyes’ roam between form the main picture to the rocks and water body. The same applies to the Vitruvius man whose arms stretch from the circle inscribed in a square. However, the moods in the two paintings differ as Mona Lisa is composed of a happy woman while the Vitruvian man is more of a secret cult.  

The Effect of Barley and Oat in Blood Glucose Level in Diabetic Assignment

The Effect of Barley and Oat in Blood Glucose Level in Diabetic Patients - Assignment Example People suffering from diabetes have a condition whereby the level of glucose in their blood is much higher than normal, scientifically known as hyperglycemia. In the UK, the National Health Service (NHS) estimates patients with diabetes as 3.8 million, with the figure projected to grow to 6.2 million in 2035 (Stewart et al 2007). 17 percent of the NHS’ healthcare budget will also be spent on diabetes by 2035. Diabetes, or diabetes mellitus as doctors refer to it, is a collection of chronic, metabolic diseases characterized by the patients’ high level of blood sugar (or blood glucose). It occurs in three key forms; type 1 diabetes, type 2 diabetes and gestational diabetes. A report released by the Centers for Disease Control and Prevention (CDC) in the United States placed the prevalence of type 2 diabetes at 90 percent of all reported cases, with type 1 taking up the remaining 10 percent (Polonsky 2012). Gestational diabetes was not in the statistics, which only affects 2 to 5 percent of pregnant women. Out of the affected pregnant women, 20 to 50 percent of them develop type 2 diabetes in later years of life. There is also a condition known as prediabetes, which most of type 2 diabetes patients experienced in their early stages of the disease. Typically, they had higher blood sugar levels than normal, although not high enough to warrant a diabetes diagnosis but rendering body cell s resistant to insulin. In that stage, the damage will usually have occurred to the heart and the circulatory system (Piller, Chang-Claude & Linseisen 2006). Other common characteristics observed in diabetes patients include increased thirst, increased hunger and more frequent urination, known as polydipsia, polyphagia, and polyuria respectively. The condition is as a result of either insufficient production of insulin by the pancreas or the improper response to the insulin by the body cells, with the occurrence of both circumstances not being a rare phenomenon (Jensen et al 2004).

Debate over the Alien and Sedition Acts of 1798 Essay Example for Free

Debate over the Alien and Sedition Acts of 1798 Essay Once they arrived a French spokesman demanded 32 million florins and 250,000 for talking to Talleyrand. This did not include any promise of a resolution. Furious, the American delegates left. Once they got back to America, the rest of the nation was ready for war. That undeclared war was mainly fought on the seas for two and a half years. President Adams Alien and Sedition Acts were proposed to punish the French but also to ruin the Republican Party. Adams knew that immigrants made up the Republican Party in large part from France, England and Ireland. By halting the immigration of those people, Adams could slowing get rid of Jeffersons Party. The debates for these acts were between the Federalists and the Republicans. Along with needing these immigrants to support their party, Republicans found these acts wrong. As Thomas Jefferson once said, l am not a Federalist, because I never submitted the whole system of my opinions to the creed of any party of men whatever in religion, in philosophy, in politics, or in anything else where I was capable of thinking for myself. Such an addiction is the last degradation of a free and moral agent. On the other said, the Federalists felt that they should not feel bad for France even if it is morally wrong. Alexander Hamilton said, The man who shall be the apologist of France, and [who attacks] his own government, is not an American. The choice for him lies between being deemed a fool, a madman, or a traitor. The new American position on immigration violated its policy of friendly adaptation to immigrants. Due to the Alien Act and the Alien Enemies Act immigrants were afraid to live in America fearing deportation or imprisonment. The Alien Act gave the President power to deport all such aliens as he shall Judge dangerous to the peace and safety of the Untied States. The Alien Enemies Act allowed the restraint and removal in time of war or resident adult aliens of the hostile nation. The Sedition Act caused the most uproar among Americans. It infringed upon two freedoms guaranteed by the Bill of Rights. The freedoms, both included in the first amendment, were freedom of speech and freedom of press. The law said that anyone who spoke out against any government officials, including the president, would be imprisoned and fined. The act Jailed a number of Democratic Republican editors, publishers and politicians. Politicians looked to use the Acts to rid themselves nd the country ot political threats and those who expressed contrary views. Ultimately this was seen as a threat to freedom that Americans had fought so hard to win. Thomas Jefferson was afraid that if they were able to remove freedom of speech and freedom of press, they would eventually take away other constitutional promises. Jefferson could not openly protest these acts because he feared prosecution. He secretly created resolutions, which Kentucky approved in 1789 and 1799. History viewed these Acts to be the biggest blunder of Adams presidency and could have overshadowed what was considered a highly effective tenure.

When Excessive Force Becomes Police Brutality Sociology Essay

When Excessive Force Becomes Police Brutality Sociology Essay There has been an increase in cases of police brutality in recent times. Many people have been injured or have lost their lives due to police brutality in different places in the world. According to Fitzgerald (2007), police brutality can be defined as instances when the police use excessive force against people when undertaking their duties. Different authors have discussed this issue at length and have documented evidence of police brutality in order to discourage the practice. â€Å"Jill Nelson† who has edited the book â€Å"Police brutality: an anthology† is one such person who has assembled several essays which discuss the issue of police brutality at length in the book. This paper aims at analyzing the book â€Å"Police brutality: an anthology† by Jill Nelson. The paper will address the major issues raised by the authors and their conclusions. It will also critique the book and give a personal evaluation at the end of the paper. Book review: Nelson, J. (2001). Police brutality: An anthology. New York: W.W. Norton Co. Publishers Synopsis The authors discuss the issue of police brutality in the American society at length. Different academics, activists, writers and intellectuals have written essays which discuss the issue of police brutality. They have also linked police brutality to racism in the United States (Nelson, 2001: 44-45). The authors trace the history of police brutality to the slavery period and its practice to the modern day society. They then link the incidences of police brutality with racism. They do this through providing readers with evidence on races which experience most forms of police brutality. These races mainly include the black race, although minority races are also seen to be victims of police brutality. â€Å"Professor Katheryn Russell† explains that the police link the black community to cases of criminal activities (Nelson, 2001: 10). It is on this basis that the police use brutality when dealing with the black race. Most of the essays which are discussed in the book share certain features and these are explained as follows; the first is that most of the interactions between the police and minority groups feature abuse of police powers though this is often not noticed. The second feature is that investigative profiling has been taken advantage of by the police to harass young black males. Since there is a perception that most criminals are black, the police take advantage of that to stop and harass many young black people (Nelson, 2001: 43-46). Finally, the book gives recommendations on what should be done to discourage police brutality. Different authors give different suggestions on the issue. Some authors view tougher laws against police brutality as the solution to the problem. Others view more cooperation between the public and the police force as the solution to the problem of police brutality. Summary of book The book begins by giving a historical overview of cases of police brutality over the years. Several cases, most of which occurred in the 1990s are briefly discussed. These include the brutal murder of Amadou Diallo and beating of Abner Louima in New York. Amadou Diallo was shot nineteen times by four New York police officers even though he was unarmed. Abner Louima on the other hand was severely assaulted and sodomized with a broken broom by New York police officers. This happened after he engaged them in a confrontation (Holmes Smith, 2008: 3). The authors analyze the issue of police presence around the black community from the slavery era to the modern times. Historically, there are several instances where police descended on black people using excessive force. During 1900, police beat up black men due to a rumor that a white policeman had been murdered by a black man. The authors explain that police brutality usually involves beatings and use of pepper sprays. It also involves the use of defamatory language and other forms of excessive force when the alleged crime and perpetrator does not warrant the use of the same according to the principle of ‘use of reasonable force. However, there is another aspect to police brutality which is usually ignored. This occurs when racism is committed, and other officers act indifferently, or do not take any measures to prevent police brutality. According to Banks (2004: 44-47), these officers are similarly guilty of police brutality. The authors acknowledge that in recent times, the issue of police brutality over the black population, especially in instances where black policemen and women mete out violence against the black community, is becoming an issue of concern to the white population. This is especially due to the perception that police brutality is a threat to democracy. In conclusion, some authors such as â€Å"Derrick Bell† give suggestions on how the issue of police brutality should be tackled. These include community policing which makes all races have confidence in the ability of the police to perform their work effectively. It involves mutual partnership between the general public and the police. The authors also suggest hiring more black policemen in order to give the black race confidence in the efficiency of the police force and reduce fear of police harassment. Other remedy techniques include mediation when solving complaints by the public against the police, as opposed to only punishing guilty police officers. This is effective since mediation ensures that the two parties have a cordial relationship. Finally, some authors are of the opinion that tougher laws which curb police brutality ought to be passed in order to discourage the practice and restore confidence in the police force. Critique All of the contributors to the articles are either academics, activists, writers, intellectuals or police officers. These are people who have knowledge and experience on the issues which they discuss (Greene, 2006: 890-896). Since they are experts in their own fields, this means that the information which is presented in the book is highly credible. The fact that the information discussed is supported by facts increases the validity of the conclusions made. It also reduces the instances of errors. The research carried out is elaborate, and unlike many other books which rely on secondary research, many facts stated in the book originate from past historical events which are factual and well known. However, it is important to note that all secondary information sources have certain weaknesses. There is a likelihood of bias and error which originates from the researchers. If any of the contributors to the essays was biased in passing judgment or making conclusions, then the bias will be replicated in the book and conclusions made may be inaccurate. However, since the contributors are credible people, chances of such bias occurring are very low. One weakness which may be seen in this book is that it appears to have a one-sided argument. The authors appear to give more weight in instances where police use brutal force against the black race. She therefore neglects cases where brutal force is used against the white race and other races (Cothran, 2001: 64-65). Some people view the cases of police brutality over the black race as isolated cases. These should therefore not be used to generalize the trend as the general police behavior. After all, there are many cases of police brutality when dealing with the white race. In other cases black people are treated similarly to other races. Personal Evaluation Police brutality is a problem which has been experienced over several generations. Although there are arguments that the book may be one sided and biased against the white race, there is evidence that information presented is true. The number of incidences of police brutality against the black race compared to that against the white race points to bias against the black race. It is true that many policemen and women treat all races equally when undertaking their duties. However it is equally impossible to deny that there is a significant proportion which is biased over the black population and this is something which has been observed historically In order to rectify this problem, more needs to be done to restore confidence by the black community on the fairness of the police. There needs to be more cooperation between black people and white police officers in order for this vice to be broken. This can be achieved through community policing as well as mediation of disputes between the black race and the police (Gerdes, 2004: 184-187). In order to prevent a few rogue policemen and women from tarnishing the name of the police force, tough laws need to be passed in order to discourage police brutality over any race. In my opinion, the book is suitable for a wide range of audience. Students especially in law will find the book very useful since it will present weaknesses which are present in the current justice system. The book will also be very useful to law makers since it provides them with information on weaknesses in the justice system. It will also give them information on racism and this may guide them in making future laws which govern justice. The general public will also find the book insightful since it will present a link between police brutality and racism. This is a perspective which is important to understand if racism is to be eliminated from the American society. References Banks, C. (2004). Criminal justice ethics: theory and practice. New York: SAGE Cothran, H. (2001). Police brutality: opposing viewpoints. Michigan: Greenhaven Press Fitzgerald, S. (2007). Police brutality. Michigan: Greenhaven Press Gerdes, L. I. (2004). Police brutality. Michigan: Greenhaven Press Greene, J. R. (2006). The encyclopedia of police science. Washington: CRC Press. Holmes, M. D. Smith, B. W. (2008). Race and police brutality: Roots of an urban dilemma. New York: SUNY Press Nelson, J. (2001). Police brutality: An anthology. New York: W.W. Norton Co. Publishers

The Last Season of the Last Year :: Personal Narratives Sports Track Football Essays

The Last Season of the Last Year My final year was one of the best experiences of my life, full of surprises one of which was me going out for a totally different sport that totally changed my view against obstacles that I face. It was right after the football season when I made a decision to go out for track with a friend of mine who encouraged me and without him I would have had a very different outcome. This is quite similar to the pact because of the same encouragement and competition that Sampson, Rameck and George received from each other. The football season was great despite our record. Tom, a friend of mine from high school, together we had a great time maybe because we were seniors. In the past seasons, we didn’t have as much fun, going to practice was like going for a punishment especially during conditioning where we had to run for hours and do all sots of drills. With a little fun we turned this the other way round and had the best senior football season. During practice me and Tom, who were both wide receivers just kept on telling jokes which the coaches didn’t like so much but they let it go because we also competed against each other in the process, like whenever we run plays, we would see who could do it faster and more agile, we also had to catch the ball. Some times we pulled off one handed catches just to gain more points. That is a monument in my life I would like to relieve. I had so much fun but have you ever realized that a lot of fun just doesn’t last, before we know it, it was t he and of the football season and that was if for me and Tom since we were seniors. I moved into class rater swiftly, I was late as usual but didn’t get in trouble. I liked my teacher very much, he was also the track couch. The teacher every one in school liked and am glad I had him not only as a teacher but as a very good friend. I found him still sited on his desk besides his computer, still telling jokes that he always told at the beginning of class. â€Å"Kenneth my man† he said so loudly that he actually scared me a little. â€Å"Your fast man, why don’t you join my track team† he added.

The Raven and Ligeia a comparison Essay examples -- English Literature

The Raven and Ligeia a comparison Although the two tales are presented in different literary forms the tales themselves deal with remarkably similar subject matter. So much so that it is possible to compare the style of each with but a little reference to the general themes of the two works. The Raven and Ligeia are both about loss. The narrators of both tales have lost the dearest thing to them, a woman of incomparable talents and beauty. That the loss of this woman has happened for different reasons does not matter for it is how this loss manifests itself in the lives of the narrators that provide the drama and the poignancy of the stories. In each we discover the narrator is dwelling upon that woman that he adored and in each we find the peculiar way in which they deal with this. In the Raven a man sits alone in his chamber reading ancient tomes trying desperately to keep his mind from thoughts of his lost Lenore. But he hears the sounds from without the chamber that could be perhaps the ghost of his beloved. It is this irrational hope and fear that the bounds of death can somehow be transcended and that he might once more speak with his love that begins to lead to his irrational behaviour. When the titular Raven makes it's appearance the narrator is worked into such a fever of imagination guilt and fear that he perceives the bird as some emissary from beyond. So it is that it's constant repetition of "nevermore" are taken as both confirmation that the spirit of Lenore lives on and denial of him to ever speak to her again. The narrator leaves us still locked with the bird projecting upon it his own feelings of self-loathing and hate. Ligeia on the other hand is a statelier version of the narrat... ...e thing he identifies with in his current situation. When after the raven appears to have refuted his fantasy of Lenore he finds that he hates the raven as an extension of himself and perhaps the raven is nothing more than the narrators metaphor for himself or at least some darker aspect of his mind. The main difference between the two tales is that while Ligeia is couched in very descriptive prose the Raven makes much more use of metaphor. That said the style of the poem is very much that of a rhyming tale and as such is also similar to the prose structure of the short story. In conclusion it should be noted that both are excellent attempts to tackle a difficult and provocative subject and they manage this in two similar but unique ways. It is the similarity, which lends them both power and the stylistic differences that mark them as being exceptional.