The Coca-Cola Company Essay Example | Topics and Well Written Essays - 3250 words

The Coca-Cola Company - Essay ExampleHowever, rising environmental concerns and green initiatives adopted by motley multinational companies have led Coca-Cola to adopt green marketing strategy. However, it is felt that the initiatives undertaken by them have only to impact their disfigurement image. This unexampledspaper will highlight the importance of maintaining their market positioning and c atomic number 18ful endurance of target piece which will help the company to have more impact when introducing green marketing initiatives. The paper recommends initiatives like use of renewable vim, celebrity endorsements, use of social networks site and straw man in divers(a) green events to build on their brand image of a green organization.Coca-Cola is a multinational company with majority of its products ranging from varieties of change drinks, juices and water. Carbonated drinks account for a major segment of soft drink assiduity. Soft drink has been progressively popular am ong the younger generations and is the fastest growing industry in the beverage-industry. Coca-Cola has a fast market presence in the soft drink industry and has been infinitely introducing various new products to satisfy the needs of their living customers as come up as attract new customers. ... Carbonated drinks account for a major segment of soft drink industry. Soft drink has been increasingly popular among the younger generations and is the fastest growing industry in the beverage-industry. Coca-Cola has a strong market presence in the soft drink industry and has been continuously introducing various new products to satisfy the needs of their existing customers as well as attract new customers. Through acquisition of local soft drink products, they have been strategically gaining competitive edge and strong local market presence.Coca-Colas market strategy has helped them achieve high revenue and a strong brand image. Marketing strategies including buzz marketing, viral mar keting, and celebrity endorsements have helped Coca-Cola to retain its brand image as well as remain competitive in the soft drink industry. In recent past, protection and conservation of natural environment have been one of the key promotional themes of many major corporations which are highlighted finished green marketing. Green marketing is a term that is used for activities spanning manufacturing a product to selling that product with a minimum impact on the environment. Environmental concerns like plastic disposal, wastewater discharge and increased energy consumption are some of the targets that companies have been considering. In view of these corporate-trends, the soft drink industry with Coca-Cola take the bandwagon changed its manufacturing, packaging and distributing practices to address the environmental concerns and projecting themselves to be partners in the novel cause. With rising global concerns, consumers are also becoming more aware of their environment. They a re becoming eco-friendly by